It's easy to get excited about QR codes, but the trick is to understand how it can fit into your business and how it can be successful. QR codes are a tool and they should be used as such. You wouldn't put all the same information from your brochure on your business card and understanding that will truly give you a competitive edge. The above video gives real world uses of QR codes and what some examples uses are.

Mobile growth is on the rise. In less than 4 years the main device accessing the internet will be mobile devices, that is cell phones, iPads, tablets etc. Getting a jump start now will ensure your long term marketing success.

You must also understand a lot of businesses who are using QR codes in the United States appear to have it backwards. They simply send the users to a non-optimized, non-specific website. That is an example of a bad use and will never be effective. This often times gives marketers a bad taste about QR because they don't realize any results.

Think of it like this, a user scans a QR code because they think you have something to tell them. If they wanted to see your website, they would've just went to your website. So if you run a QR campaign, make sure you have an interesting message to tell your user, otherwise you will not see any results.

How does Kendra Consulting use QR codes?
We know how to talk the talk, but we also walk the walk. QR codes are on the back of every business card, when a user scans the back, it sends them to a 100% mobile only website that is in tune with their 7 second expectation and gives a brief overview of what we can do for you and an easy way to contact us via contact forms.